INTERNSHIPS - Digital Marketing Training
LEARN - PRACTICE - INTERN
Live & Hands on Training Experience
Get hands-on interactive learning with expert trainers!- Instructor-led live online training at your convenience!
Placement & Job Oriented Program
Up-skill your career and find your way to a better job with our value added real-time learning sessions.
Industry & Real-time Expert Faculty
Skill Enhancement Courses, Project-based Customized Learning Syllabus-Access Learning Resources,
About Digital Marketing Training Course
Machine learning is an application of artificial intelligence (AI) that provides software applications with the ability to automatically learn and improve from experience without being explicitly programmed.
The principal aim of Machine Learning is to enable computers to learn automatically without human aid and act accordingly. This is made possible by letting the application access data that deals with user experience and preference. Then, this data is understood and analysed by the machine to serve the user better.
- Teaches you more about the statistics–descriptive and inferential. This is highly important to learn how Machine Learning (ML) works
- You can do Machine Learning using Python, or can learn Machine Learning using R–two of the most commonly used programming languages
- Feature engineering and data cleansing
- Insights into the Deep learning technique
- Trains you through creating projects like predictive models and MNIST Classifier
- A platform to interact with Industry experts Faculty
- Customized Learning Syllabus- One-On-One Coaching
Duration & Training Fee per Student
45 Days
Recorded Access Library
Live Projects Explenation
Mini& Major Project
24/7 Mentor Support
2 Months
Recorded Access Library
1 Real-time Projects
Mini& Major Project
24/7 Mentor Support
3 Months
Full Access Library
3 Real-time Projects
Mini& Major Project
24/7 Mentor Support
6 Months
Full Access Library
6 Real-time Projects
Mini& Major Project
24/7 Mentor Support
Course Syllabus
- Introduction to online Digital Marketing
- Importance of Digital Marketing
- How does Internet Marketing work?
- Traditional Vs. Digital Marketing
- The significance of Online Marketing in real world
- Increasing visibility
- Visitors’ engagement
- Bringing targeted traffic
- Lead Generation
- Converting Leads
- Performance evaluation
- Market research
- Keyword research and analysis
- SWOT analysis of a website
- Types of keywords
- Tools used for keyword research
- Localized keyword research
- Competitor website analysis
- Choosing right keywords to the project
- Web Platform
- Landing Pages
- Keyword Mapping
Introduction to Search Engine Optimization
- How does Search Engine work?
- SEO fundamentals & concepts
- Search Engine Results Page (SERP)
- Google Processing
Onpage Optimization
- Domain selection
- Hosting selection
- Meta data optimization
- URL optimization
- Internal linking
- 301 Redirection
- 404 error pages
- Canonical implementation
- H1, H2, H3 tags optimization
- Image optimization
- Optimize SEO content
- Check for copyscape content
- Landing Page optimization
- No-Follow and Do-Follow
- Indexing and Caching
- Creating XML Sitemap
- Creating Robot.txt
- HTML validation using W3C
- Google webmaster tool & website
- Seo tools and online softwere
Off Page Optimization
- Link building tips & techniques
- Difference between White Hat and Black Hat SEO
- Alexa Rank, domain, authority, backlinks
- Do’s & don’ts in link building
- Link acquisition techniques
- Directory submission
- Social bookmarking submission
- Search engine submission
- Web 2.0 submission
- Article submission
- Press release submission
- Forum submission
- PPT submission
- PDF submission
- Classified submission
- Business listing
- Blog commenting
SEO Updates and Analysis
- Google Panda, Penguin, Hummingbird algorithms
- How to recover your website from Google penalties
- Webmaster and analytics tools
- Competitor website analysis and backlinks building
- SEO tools for website analysis and optimization
- Backlinks tracking, monitoring and reporting
- Google places optimization
- NAP (Name Address Place)
- Citations
- Using H card
- Local SEO
- Google Adwords (SEM )
- Introduction to online advertising and adwords
- Adwords account and compaign basics
- Adwords Targeting and Placement
- Adwords Bidding and Budgeting
- PPC Basic
- Adwords Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Stragies
- Search Network
- Display network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring and Conversion Tracking
- Reports
- Bing Ads (PPC)
- Introduction to Campaigns and Ad Groups
- Importing Campaigns, Ad Groups and Keywords
- Bidding and Traffic Estimation
- Import From Google Adwords
- Ads creation
- Choosing right Keywords
- Bing Ads Reports
- Conversion Tracking with Campaign Analytics
- Bing Ads Editor Account Management Tips
- Bing Ads Editor Campaign Optimization
- Social Media Optimization (SMO)
- Introduction to Social media networks
- Types of social media websites
- Social Media Optimization concepts
- Facebook Page, Google+, LinkedIn, YouTube, Pinterest
- Instagram Optimization
- Hashtags and Mentions
- Image optimization and networking
- Mico Blogs for Businesses
- Facebook Optimization
- Fan page Vs Profile Vs Group
- Creating Facebook Page for Business
- Increasing fans and doing marketing
- Connecting Apps with Fan pages
- Facebook Analytics
- Using third party applications on Facebook
- Data based management and lead generation
- Facebook Advertising and its types in detail
- Art of user engagement and Edgerank concepts
- Creating advertising campaigns,
- payment modes
- CPC Vs. CPM Vs. CPA
- Conversion tracking
- Power editor tool for advertising
- Twitter Optimization
- Introduction to Twitter
- Creating strong profiles on Twitter
- Followers, ReTweets, Clicks,
- Conversions, Hashtags
- Product brand promotion and activities
- How to measure the influence?
- App installs and engagement
- Advertising on Twitter
- Case studies
- Tools used to twitter marketing
- Conversion tracking and reporting
- LinkedIn Optimization
- What is LinkedIn?
- Individual profile Vs. Company profile
- Database management and lead generation
- Branding on LinkedIn
- Marketing on LinkedIn groups
- LinkedIn advertising
- Increasing ROI through LinkedIn ads
- Conversion tracking and reporting
- Youtube Optimization
- Channel creation
- In display ads
- In stream ads
- Video app install promotion
- Video shopping promotion
- Pinterest Optimization
- What is Pinterest?
- How brands use Pinterest
- Creating a Pinterest Account
- Customizing the Profile
- Pinterest Strategy
- Boards in Pinterest
- Pins and Links
- Generating Engagements
- Using InfoGraphics
- Integrating Pinterest in Site
- Engagement Metrics for Pins
Pinterest Analytics
- Introduction to social media marketing
- Understanding the past and present
- How Social Media influences marketing strategies?
- What is viral marketing and its, significance in the present world?
- Facebook Advertising
- What is Facebook Advertising
- Types of Promotions
- Audience Targeting
- Advanced Audience Targeting
- Bidding Strategies
- Ad Formats
- Ad Dimensions and Rules
- Remarketing Strategy
- Conversion Tracking
- Twitter Ads
- Twitter Analytics
- Twitter Advertising
- Types of Campaigns
- Audience Targeting
- Bidding Strategies
- Reporting
- LinkedIn Ads
- Creating company page
- Customization of page
- Types of Campaigns
- Posting in LinkedIn Page
- Audience Targeting
- Bidding Strategies
- Advertising in LinkedIn
- Getting started with Google Analytics
- Navigating Google Analytics
- Traffic Sources
- Content
- Visitors
- Goals & eCommerce
- Actionable Insights and the Big Picture
- Live Data
- Demographics
- Introduction to Blogs
- Setting up your own blog
- The importance of SEOs
- Content curation & the art of content planning
- Creating a compelling personality for your content
- How to monetize your blog
- Importance of mobile marketing in the current scenario
- Fundaments of mobile marketing
- Forms of mobile marketing
- Geo-targeting campaigns for mobile users
- Measuring and managing campaign
- App & Web - Mobile advertising
- Content marketing
- Mobile targeting and segmentation
- SMS marketing
- Case Studies on App advertising
- Importance of video marketing
- Understanding video campaigns
- YouTube marketing (Video Ads)
- Types of YouTube Ads
- In-display and In-stream ads
- Using YouTube for business
- Developing YouTube marketing strategies
- Video Ad groups
- Targeting options
- Understanding bid strategies
- Bringing visitors to your website through YouTube videos
Our Digital Marketing Trainers
Srinivasarao.B
Senior AI&ML Programmer in IBM
Ashok Babu MAndana
ML with JAVA Real-time Developer
M.Mahesh
Data Science Mentor
Testimonials
This internship helped me to improve technical and soft skills. The Platform and course content is too good. It was a great experience of learning in Internships Academy.
“With the help of internship from experienced trainers & good lab facilities in IA , I have improved my practical knowledge to a great extent .”
Working in a core company was my dream, now it became real..Now I am a Design Engineer at Wipro. Thanks to Internships Academy and all my faculties. Thank you All
Students
Freshers
Web Developers
IT Professionals
Mobile Application Developers
Well-Structured and Industry-Relevant Course Curriculum
Experienced and Dedicated Faculty Members
Exposure to Live Projects from Day One
Periodic Evaluation and Feedback
Placement Assistance on Successful Completion
30 Days with Flexible Timing
2 hours/Day for Weekdays Batch
4 hours/Day for Weekend Batch
Mobile : +91 9153234444
Email : ia@internshipsacademy.com
Location: Flat no:203, SBI bank road, Madurvoyal, Chennai, Tamilnadu
